Growth Strategy in Progress

Pediatric Hospital System

Architecting the end-to-end national go-to-market and outreach strategy for the launch of a pediatric medical stabilization unit specializing in eating disorders. The work spans market and competitive analysis, provider partnerships, demand generation, and launch execution.

• Competitive and market landscape assessment
• Geographic prioritization and market entry strategy
• Referral gap analysis and when-to-refer messaging
• Account segmentation and referral-source prioritization
• Provider engagement and relationship-development strategy
• Outreach team buildout with a KPI and performance framework
• Strategic partnership, conference, and visibility strategy
• Launch readiness and post-launch growth optimization

National Virtual Telehealth Provider

Serving as ongoing outreach strategy advisor to a national virtual telehealth provider, partnering weekly with its marketing and community relations leadership to sharpen outreach direction, strengthen the team, and drive growth across a virtual care model.

• Weekly strategic advisory on direction and prioritization
• Outreach sequence, cadence, and follow-up design
• CRM best practices for community relations outreach and account management
• Community relations team buildout, from hiring to liaison success profiles
• KPI and compensation frameworks for the outreach team
• Proactive growth ideas and opportunity spotting

Behavioral Health Practice, Three Locations

Building the complete growth and outreach engine for a large, multi-site practice. The work runs from a prioritized, segmented target-account model and multi-touch outreach sequencing to a full messaging library of email templates and call scripts.

Alongside it, I am building the operating model that sustains the growth: role design, performance metrics, hiring and compensation, and 30, 60, and 90-day benchmarks.

Private Psychotherapy Practice

Developing the growth roadmap for an independent psychotherapy practice, building the referral relationships strategy and outreach systems that drive a steady, high-quality client pipeline.